Neat Homes Domestic Cleaning in Melbourne
Platform
Cleaning Company
Service
Website Design, SEO, Digital Marketing
Project Timeline
1 Month
Increase in ROI Revenue
50% Increase in ROI, 20% Boost in Online Bookings
Project Brief
Neat Homes, a Melbourne-based domestic cleaning service, sought to expand its online presence to attract more clients and stand out in a highly competitive market. With a mission to offer top-tier cleaning solutions, Neat Homes needed a digital strategy that would effectively communicate its unique services and reach a broader audience. They partnered with us to create a streamlined and engaging website while improving their SEO and digital marketing efforts.
Challenging Parts
- Lack of Online Visibility: The Neat Homes website had low search engine rankings, making it difficult for potential customers to find them.
- Limited Brand Awareness: Despite offering premium services, Neat Homes struggled to differentiate itself from other cleaning companies in Melbourne.
- User Experience Issues: The previous website lacked a modern, intuitive design, resulting in poor user engagement and a low conversion rate.
Our Approach
Website Redesign: We revamped the Neat Homes website to be more visually appealing and user-friendly. This involved creating a clean and professional design with clear navigation, mobile responsiveness, and fast loading times to enhance user experience.
SEO Optimization: We implemented targeted keywords such as “domestic cleaning services in Melbourne” and “professional home cleaners” to improve search engine visibility. On-page and off-page SEO strategies were applied, including optimized meta tags, alt texts, and backlink building.
Content Strategy: High-quality, SEO-rich content was developed to engage visitors and improve Neat Homes’ search ranking. This included blog posts about cleaning tips, service descriptions, and a clear call-to-action for booking services.
Digital Marketing Campaign: We launched a digital marketing campaign focusing on social media engagement, Google Ads, and local SEO to drive traffic and generate leads from the Melbourne area.
Results
- Increased Traffic: Website traffic increased by 50% within the first three months, thanks to effective SEO strategies and targeted digital marketing efforts.
- Higher Conversion Rate: The user-friendly design and strong CTAs boosted the conversion rate by 40%, with more visitors booking cleaning services online.
- Improved Search Rankings: Neat Homes rose to the top 3 spots on Google for key search terms like “domestic cleaners Melbourne” and “home cleaning services.”
- Enhanced Brand Presence: The digital marketing campaign led to a significant boost in brand recognition across social media platforms and the local Melbourne market.
